As the NHL and NFL grapple with an epidemic of concussions, Kevlar-reinforced helmets are increasingly viewed as a magic bullet. The technology is proving particularly attractive to players who have sustained head trauma and desperately want to keep playing. And later this summer, Vito plans to take his product mainstream, unveiling a multi-million dollar advertising campaign aimed at the hundreds of thousands of youth league players around the U.S.
Full article: https://www.wired.com/2012/07/kevlar/all/-corner-performance-review-of-unequal-tech/
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